Hegemony in Media

In our current culture, the presence of hegemony is pertinent in all forms of media, even including children's films. Hegemony is defined as the social, cultural, ideological, or economic influence exerted by a dominant group over American culture as a whole. The media will constantly doctor the news according to its own interests. Often in photographs and news, African Americans will almost undoubtedly be labeled more negatively than a white person. The reason for this is due to framing, and this practice is often done to minorities. In newspapers and magazines throughout America, consumers are constantly being fed what corporate companies deem necessary, in a process called framing. This can also be seen in forms of media such as films, in which males generally hold the highest power.
I believe hegemony is best exemplified in the films of Pixar. I can genuinely say that I have loved all of Pixar's eleven films, ranging from A Bug's Life to Toy Story 3. Despite my love for these cherished films, I cannot help but notice that all of these films have lacked a female protagonist. Throughout all of these films, females have always served as secondary to the dominant male character. This form of hegemony may not appear as blatant as other forms, and females certainly have undoubtedly played crucial roles in many of these movies. However, I believe that it is time for Pixar to release a film with a female character as the lead. Reports have shown that the audience for films such as Toy Story 3 have been split evenly between males and females. Thus I believe the polls would be the same, even with a female protagonist.
Therefore, hegemony is, and always will be present in all the forms of media, including the films of Pixar. Although I am not disparaging Pixar's films, I believe that the time has come for a leading female role.